BizBlend

From Music to Marketing: Scaling Smart with Amber Britton

In this episode of BizBlend Podcast, host Sana sits down with Amber Britton, Marketing & Growth Leader at Doppler, to explore what it truly takes to scale when your team is small but expectations are sky-high. From leveraging AI tools without losing creativity to navigating founder skepticism in B2B marketing, Amber shares raw insights, practical strategies, and her journey from lead singer to tech leader. This episode is a must-listen for startup marketers, solopreneurs, and anyone pivoting into leadership without a roadmap.

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About the Guest:
Amber Britton is a former touring musician turned tech executive who now leads marketing and growth at Doppler, a B2B SaaS company. With a background spanning customer success, product, and go-to-market strategy, Amber brings a rare blend of creativity, scrappiness, and analytical thinking to the world of early-stage marketing. She also consults with startups and regularly appears on Doppler’s TikTok brand content.

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Key Takeaways:

• AI is not a fad—it’s a skill set. For small teams, AI is a time-saver, not a full replacement.

• Custom GPTs can help maintain brand voice while streamlining workflows.

• Every role in a small team must tie directly to bottom-line impact.

• B2B marketing is about nuance: you're selling to buyers and users.

• Creativity thrives when you use AI as a starting point—not a final product.

• “What’s the worst that can happen?” is a mindset that fuels career leaps and reinvention.

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Connect with Amber Britton:
Find her on LinkedIn: https://www.linkedin.com/in/arbritton123/
Catch her on Doppler’s TikTok for more behind-the-scenes brand fun.

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Leading from Within: Authentic Leadership and Ownership with Gary Montalvo

What if leadership wasn’t about titles or tasks, but about self-expression and ownership? In this episode of BizBlend, host Sana is joined by Gary Montalvo—leadership coach, podcast host, and former Chief Growth Officer—who shares his raw insights on leading as your truest self. From busting leadership myths to reframing responsibility and ownership, Gary explores what it really means to run a business from a place of authenticity. Whether you're a founder overwhelmed by tasks or a solopreneur navigating doubt, this conversation will challenge how you lead, grow, and show up.

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About the Guest:
Gary Montalvo is a leadership and mindset coach with nearly 20 years of experience guiding entrepreneurs toward conscious leadership. Formerly Chief Growth Officer at LimeLife by Alcone and host of The Ownership Game podcast, Gary helps purpose-driven founders lead from within and build businesses that reflect who they truly are. His work is rooted in personal responsibility, practical leadership tools, and the belief that authenticity drives sustainable success.

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Key Takeaways:

• Authentic leadership starts by asking: How do I want to lead myself and others?

• Entrepreneurs often mimic leadership instead of defining their own style.

• Leadership isn’t managing people—it’s owning your vision, energy, and culture.

• Delegation and culture-building are essential from day one—not when it’s too late.

• Ownership is about taking responsibility for your experience and response, even when things go wrong.

• You don’t need to become someone else to grow—you just need to become more you.

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Connect with Gary Montalvo:

• Website: garymontalvo.com

• Podcast: The Ownership Game

• Social Media: @garymontalvo on all platforms

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Unlocking $400K in Revenue with Email & SMS Marketing – Featuring Nikita Vakhrushev

In this power-packed episode of BizBlend, host Sana dives deep with Nikita Vakhrushev—email & SMS marketing strategist and founder of ASPEKT Agency. They discuss how businesses can drive $200K–$400K in additional revenue annually by leveraging owned media like email and SMS. Nikita unpacks the real ROI behind email marketing, how to combat spam filters, the role of automation, and when SMS makes financial sense. If you’ve been sleeping on email or overwhelmed by deliverability issues, this episode delivers practical, data-backed insights you won’t want to miss.

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About the Guest:
Nikita Vakhrushev is a digital marketing expert with 7+ years of experience, having worked with over 100 D2C brands. Founder of ASPEKT Agency, Nikita helps businesses increase their email revenue from 10% to over 30% of total sales through proven strategies, automations, and list hygiene practices. He’s a firm believer in using data to drive marketing success and is now educating others through his LinkedIn and YouTube platforms.

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Key Takeaways:

• Email and SMS are owned channels—your list is your asset, not rented real estate like social media.

• Consistency and automation (not just campaigns) are what separate high-performers.

• Deliverability matters: tools like mail-tester.com can diagnose domain issues.

• SMS works best for AOVs under $200, especially during product launches and big sales.

• AI is rising fast, but strategy, data, and human oversight still lead—at least for now.

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Connect with Nikita Vakhrushev:

• LinkedIn: https://www.linkedin.com/in/nikita-v/ 

• YouTube: Search “Nikita Vakhrushev”

• Website: https://aspektagency.com/  (Mention BizBlend for a free email audit)

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You’re Promoted, Now What? Leadership vs. Management with Greg Kaiser

In this episode of BizBlend, Sana sits down with Greg Kaiser, founder of Management Mastery and author of You're Promoted. Now What?, to unpack the real difference—and overlap—between leadership and management. With over four decades of experience and a career spanning from the mailroom to the C-suite, Greg shares practical insights on how communication is the cornerstone of management, why most managers fail due to lack of training, and how blending execution with inspiration is the true path to impact. Whether you're a startup founder or a seasoned manager, this conversation challenges the binary thinking that separates leadership from management—and offers actionable tools to align your vision with results.

About the Guest:
Greg Kaiser is the founder of Management Mastery, a mentor to over 1,000 managers, and the author of You're Promoted. Now What? He has worked across five continents and has helped companies restructure, build strong mid-level leadership, and reframe management as a teachable craft. From struggling startups to billion-dollar enterprises, Greg brings a grounded, no-nonsense perspective to organizational performance.

Key Takeaways:

• Leadership and management aren’t opposites—they intersect in high-performing managers.

• Most managers receive little to no training; mastering the basics is not optional.

• Communication, especially explaining the “why,” drives motivation and execution.

• Cultural understanding and adaptability are key in global leadership.

• Continuous learning, regardless of age or rank, is the foundation of sustainable leadership.

Connect with Greg Kaiser:

• LinkedIn: Greg Kaiser Sr.

• Website: https://www.managementmastery.solutions

• Book: You're Promoted. Now What? – Available on Amazon

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Smarter Marketing in a Noisy World – With Michael DiMaria of Madman Marketing

In this episode of BizBlend, host Sana is joined by Michael DiMaria, founder of Madman Marketing, for a no-nonsense conversation about what actually works in marketing today. Forget demographics—Michael dives into search intent, AI-led SEO, ID-free ad targeting, and why sustainable marketing systems are non-negotiable. You’ll hear how startups and established brands alike can make better decisions, measure what matters, and stop wasting budget on outdated metrics. If you’ve ever felt overwhelmed by data or underwhelmed by results, this one’s for you.

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About the Guest:
Michael DiMaria is the founder of Madman Marketing, a U.S.-based agency known for cutting through marketing fluff and delivering real, measurable growth. His team builds intelligent systems that combine SEO, automation, and AI—without the jargon. Michael brings a unique lens to performance marketing by prioritizing user behavior over traditional demographic boxes. He’s a firm believer in creating scalable systems that work for the business and the humans behind it.

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Key Takeaways:

• Traditional demographics are out; user intent and behavior are in.

• SEO is evolving—it's not dead, just shifting across platforms like AI tools and social media.

• Sustainable marketing starts with strong operations and documented SOPs.

• AI tools like Jasper and ClearScope support SEO but still need a human touch.

• Organic content is still powerful if aligned with clear goals and real value.

• Media mix modeling is the future of attribution—tracking impact, not just clicks.

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Connect with Michael:

• Website: madmanmarketing.io

• Instagram/Threads: @michaelisnotavailable

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From Homeless to Hero: Lyubim Kogan’s Journey Across Borders and Business Battles

In this gripping episode of BizBlend, host Sana sits down with Lyubim Kogan, a five-time immigrant and financial expert who rebuilt his life from scratch after fleeing post-Soviet Ukraine. From arriving in the U.S. with no socks and a dream to training for the Olympics, building a Wall Street career, surviving homelessness, and founding Wings4Heroes—this is a raw, no-fluff conversation about the real cost of entrepreneurship, resilience, and finding purpose through service. If you think you’re starting from nothing, this episode will challenge what “nothing” really means.

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About the Guest – Lyubim Kogan
Lyubim Kogan is a global entrepreneur, humanitarian, and founder of Wings4Heroes.org—a nonprofit supporting wounded veterans in Ukraine. An NYU graduate and former Wall Street insider, Lyubim has lived through war, migration, financial collapse, and reinvention. His story is not about overnight success—it’s about grit, service, and defying the odds.

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Key Takeaways:

• Entrepreneurship is lonely, unpredictable, and often begins with zero resources—but it's worth it if your purpose is clear.

• Lyubim’s escape from Ukraine and journey to America highlights the strength of heart-led decisions.

• He shares how reading financial footnotes before the 2008 crash helped him protect clients—and why hiding your ego builds real trust.

• Homelessness taught him more about fulfillment than financial wealth ever could.

• Building a business? Start now. The best time is always before you’re ready.

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Connect with Lyubim Kogan:
Visit www.wings4heroes.org to learn more or reach out through the contact form. Lyubim responds personally to every message.

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Want to be a guest on BizBlend? DM on PodMatch:
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Framed by Code: Tim O’Hearn on Bots, Influence & the Ethics of Growth Hacking

In this thought-provoking episode of BizBlend, host Sana dives into the digital underworld with Tim O’Hearn, author of Framed: A Villain’s Perspective on Social Media. Tim, a former rogue software engineer, takes us behind the scenes of growth hacking, bots, fake influence, and the blurred ethics of digital manipulation. From gaming the algorithm to questioning the very fabric of online engagement, this conversation sheds light on what really drives follower counts and engagement spikes—and who’s pulling the strings. Tim doesn’t shy away from his role, offering a rare mix of confession, insight, and critique. This episode is for anyone wondering how real the internet still is.

About the Guest:
Tim O’Hearn is a software engineer turned author who once ran “Shark Social,” a covert bot-driven platform that helped clients rack up followers and fame. From designing push notifications to exploring the ethical grey zones of digital marketing, Tim’s journey is a cautionary tale. His book Framed blends memoir with exposé, unpacking everything from algorithmic addiction to the Dead Internet Theory.

Key Takeaways:

• Growth hacking via bots blurred the line between influence and manipulation.

• “Real” followers may still be generated through artificial interactions.

• Most users underestimate how engineered their engagement habits are.

• Platforms themselves often act as both enablers and enforcers.

• Tim’s story offers not just a confession but a form of digital course correction.

Connect with Tim O’Hearn:

• LinkedIn: Tim O’Hearn

• Website: tjohearn.com

• Newsletter: timohearn.beehiiv.com

• Book: Framed: A Villain’s Perspective on Social Media – available on Amazon (Kindle & paperback), audiobook coming soon

Want to be a guest on BizBlend?
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SEO That Converts: ROI-Driven Strategies with Steven Schneider of Trio SEO

In this episode of BizBlend, host Sana sits down with Steven Schneider, Co-Founder and CEO of Trio SEO, to explore what truly drives ROI in SEO for B2B SaaS and service brands. Steven pulls back the curtain on his 7-figure blog journey—built without ads or socials—and explains why SEO isn’t dead in the AI age, it’s just evolving. The conversation tackles SEO misconceptions, the critical need for strategy-backed investment, and how founders can avoid vanity metrics in favor of measurable business impact. If you're still thinking SEO is just about rankings, think again.

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About the Guest:
Steven Schneider is the Co-Founder and CEO of Trio SEO, an ROI-focused SEO agency helping B2B SaaS and service companies scale with bottom-of-funnel content that converts. Before launching Trio SEO, Steven built a 7-figure blog portfolio using pure SEO. He now leads a team creating high-impact, human-written content that delivers measurable growth—without relying on ads or social media.

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Key Takeaways:

• SEO isn’t just about Google rankings—real success is tracked through KPIs that tie directly to conversions.

• Most companies underinvest in SEO and expect quick results, but sustainable growth requires patience and strategy.

• Bottom-of-the-funnel content is essential to attract high-intent users ready to convert.

• Content quality at scale is possible with human writers, clear systems, and well-structured briefs.

• SEO should be one part of a broader marketing mix—not the only lead driver for early-stage companies.

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Connect with Steven Schneider:

• LinkedIn: Search "Steven Schneider" or "Trio SEO"

• Website: www.trioseo.co

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Want to be a guest on BizBlend? DM on PM – Send me a message on PodMatch

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