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Ready to level up your business, career, and personal life? Join Host Sana on BIZBLEND for daily live shows featuring raw, honest conversations with industry leaders, entrepreneurs, and problem-solvers. Get practical advice, success stories, and actionable tips to overcome real-world challenges—all with a dash of fun and inspiration! Whether you’re building a business, advancing your career, or chasing personal growth, this is your go-to podcast for motivation and strategy. Let’s grow and thrive together! Want to be a guest on Bizblend? DM on PM - Send me a message on PodMatch.
Episodes
Saturday Jun 07, 2025
Saturday Jun 07, 2025
In this power-packed episode of BizBlend, host Sana dives deep with Nikita Vakhrushev—email & SMS marketing strategist and founder of ASPEKT Agency. They discuss how businesses can drive $200K–$400K in additional revenue annually by leveraging owned media like email and SMS. Nikita unpacks the real ROI behind email marketing, how to combat spam filters, the role of automation, and when SMS makes financial sense. If you’ve been sleeping on email or overwhelmed by deliverability issues, this episode delivers practical, data-backed insights you won’t want to miss.
About the Guest:
Nikita Vakhrushev is a digital marketing expert with 7+ years of experience, having worked with over 100 D2C brands. Founder of ASPEKT Agency, Nikita helps businesses increase their email revenue from 10% to over 30% of total sales through proven strategies, automations, and list hygiene practices. He’s a firm believer in using data to drive marketing success and is now educating others through his LinkedIn and YouTube platforms.
Key Takeaways:
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Email and SMS are owned channels—your list is your asset, not rented real estate like social media.
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Consistency and automation (not just campaigns) are what separate high-performers.
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Deliverability matters: tools like mail-tester.com can diagnose domain issues.
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SMS works best for AOVs under $200, especially during product launches and big sales.
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AI is rising fast, but strategy, data, and human oversight still lead—at least for now.
Connect with Nikita Vakhrushev:
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LinkedIn: https://www.linkedin.com/in/nikita-v/
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YouTube: Search “Nikita Vakhrushev”
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Website: https://aspektagency.com/ (Mention BizBlend for a free email audit)
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