In this game-changing episode of BizBlend Podcast, host Sana welcomes Lorrie Thomas Ross, a powerhouse in marketing, leadership, and sustainable business growth.
Lorrie challenges traditional marketing approaches, advocating for intentional leadership and service-driven marketing over pushy sales tactics. She shares how businesses can thrive by shifting from transactional to relational marketing, ensuring long-term success and ethical business growth.
If you’re a business leader, entrepreneur, or marketer looking to reduce marketing stress and maximize impact, this episode is for you! 🚀
About the Guest – Lorrie Thomas Ross
Lorrie Thomas Ross is the CEO of Web Marketing Therapy, a firm dedicated to stress-free, ethical, and relationship-driven marketing. She is an expert in “MARKEDing”, a blend of marketing and education, helping businesses create sustainable success.
Her work has been featured in Forbes, Fast Company, Entrepreneur, and Success Magazine, and she is a sought-after author, speaker, and consultant.
Key Takeaways from the Episode:
✅ Intentional Leadership Defined – True leadership is service-oriented and fosters a culture of sustainable success.
✅ Marketing as a Service, Not Just Sales – Prioritizing education, ethics, and relationships leads to stronger brand trust and customer loyalty.
✅ Why Service-Driven Marketing Increases Profitability – Businesses that focus on serving customers well spend less on acquisition and retain high-value clients longer.
✅ Overcoming Marketing Fear – Marketing doesn’t have to be overwhelming. Leaders should focus on listening, understanding customer pain points, and providing solutions.
✅ How Digital Trends Impact Business Strategy – Instead of chasing short-term trends, align marketing efforts with long-term business values for sustainable success.
✅ Steps to Implement Service-Based Leadership & Marketing –
🔹 Create Space for Strategy – Step back to assess your vision and mission.
🔹 Build Consistency – Implement sustainable rituals & frameworks for long-term success.
🔹 Get the Right Support – Delegate, hire experts, and use accountability to optimize execution.
Connect with Lorrie Thomas Ross:
Website: Web Marketing Therapy
📌 LinkedIn
🔍 Google Her Name – Lorrie Thomas Ross (Check out her career journey & changing hairstyles!)
💡 Lorrie offers expert marketing guidance to help businesses reduce stress and increase success.
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Great leadership isn’t just about results—it’s about impact. Keep blending business with purpose. 🎯
#IntentionalLeadership #MarketingStrategy #BizGrowth #podmatch