Scaling Strategy with Soul: George Kourakos on Events, Influence, and Global Growth

In this episode of BizBlend, we dive into the bold strategies behind Europe's fastest-scaling campaigns with George Kourakos, Managing Director of AMG Media and Forbes 30 Under 30 entrepreneur. From tech to health to gaming, George unpacks how his 360° agency scales businesses through events, influencer marketing, and precise market research. He shares how to filter vanity metrics, build ROI-focused campaigns, and stay agile across countries with distinct cultures. Whether you're a founder planning your first event or a brand leader seeking real impact—not just buzz—this episode delivers grounded advice and behind-the-scenes stories from campaigns that reached 40 million people.

About the Guest:
George Kourakos is the Managing Director of AMG Media, a powerhouse agency specializing in 360° marketing solutions across Europe. Known for orchestrating events with 25,000+ attendees and managing €10M+ in marketing budgets, George brings deep expertise in scaling brands across tech, health, and gaming. He’s also a Forbes 30 Under 30 honoree for his innovative approach to business development and influencer marketing.

Key Takeaways:

• Strategic growth starts with understanding the customer profile across cultural lines—not just scaling blindly.

• Influencer ROI isn’t about follower count. It’s about engagement and conversion—sometimes a 5K follower influencer beats a 100K one.

• Event KPIs should go beyond turnout—focus on conversion, relevance of attendees, and platform alignment.

• AMG Media ensures cohesion through specialized account managers who deeply understand the nuances of regional markets.

• A strong 360° marketing approach combines fast execution with laser-sharp planning—even turning around major booths in 2 days.

Connect with George Kourakos:

• Website: https://amg-media.gr

• LinkedIn: George Kourakos

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