Scaling Smarter: Roberto Martinez on Digital Marketing, AI, and Sustainable Business Growth

In this insightful episode of BizBlend, host Sana sits down with Roberto Martinez, a digital marketing strategist and founder of Braven and SMRTS. Together, they break down actionable strategies for small businesses aiming to scale in a crowded digital world. From leveraging AI for customer acquisition to cutting through the noise with content that actually converts, Roberto shares proven tactics drawn from his experience working with Google, Amazon, Meta, and hundreds of small businesses. Whether you're an early-stage startup or looking to optimize your marketing spend, this conversation is packed with clear, practical advice on lead generation, personal branding, and digital growth.

About the Guest:
Roberto Martinez is a digital growth expert and founder of Braven and SMRTS. With a client roster that includes tech giants like Google and TikTok, Roberto specializes in helping small businesses navigate digital transformation and achieve 7-figure growth. He has led 500+ workshops and is passionate about making advanced marketing strategies accessible to entrepreneurs at every stage.

Key Takeaways:

• Why market research and understanding your customer’s journey is the key to effective digital marketing.

• Actionable steps to lower customer acquisition costs through smart content and partnerships.

• The importance of building trust and value before making sales pitches.

• How personal branding and thought leadership can elevate your business.

• Why user-generated content and affiliate partnerships are game changers for small business growth.

Connect with Roberto:

Website: https://bravenagency.com/ | https://smrts.co/ 

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