Wednesday Apr 09, 2025

From Pro Hockey to Fitness Empire: Brandon Cullen on Building MADabolic & Owning Your Niche

In this powerhouse episode of BizBlend, host Sana sits down with Brandon Cullen, former professional hockey player and founder of MADabolic, a disruptive strength-focused fitness brand that's rapidly scaling across North America. Brandon shares how his athletic mindset seamlessly transitioned into entrepreneurship, the value of niche branding, and how staying true to a performance-first philosophy helped build a loyal community. From navigating fads to balancing franchise growth without losing the brand soul, Brandon gets candid about what it really takes to scale without compromising excellence. Whether you're a founder, fitness pro, or brand builder—this one’s pure gold.

About the Guest:
Brandon Cullen is the co-founder and Chief Concept Officer at MADabolic, a high-performance strength training gym with over 36 locations. A former pro athlete, Brandon brings elite discipline, sharp strategy, and a no-nonsense approach to fitness and business. His mission? Train everyday people like athletes—and build a franchise that refuses to blend into the noise.

Key Takeaways:

  • Niching down doesn’t limit growth—it sharpens your strategy.

  • Branding starts with being exceptional at one thing.

  • Growth requires clarity: know if you want 100 locations or 1,000.

  • Franchising success hinges on people, not just playbooks.

  • Fitness doesn’t need to be fun for everyone—it needs to be right for your ideal client.

  • Community follows when you lead with product excellence.

Connect with Brandon Cullen:

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Sana, Avik Chakraborty

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