Facing Fear in Business: Taming the Monster Under the Bed with Tracey Sundkvist

In this insightful episode of BizBlend, host Sana sits down with Tracey Sundkvist, a powerhouse growth coach blending psychology, neuroscience, and business strategy. Together, they unpack the hidden fears entrepreneurs face—fear of failure, fear of success, and the fear of visibility—and explore how these internal narratives can silently shape business decisions. Tracey shares practical, science-backed strategies to “tame the monster under the bed,” helping business owners transform fear into a powerful ally for growth. Whether you're an introvert struggling to be seen or a CEO managing high-stakes decisions, this conversation will equip you with actionable tools to face fear without losing your edge.

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About the Guest:
Tracey Sundkvist is a growth coach who helps entrepreneurs break through fear-based barriers to build profitable, sustainable businesses. Using a unique blend of neuroscience, stratified systems theory, and psychology, Tracey empowers leaders to build courage, reframe limiting narratives, and make smarter decisions under pressure.

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Key Takeaways:

• Fear isn’t something to eliminate—it’s a survival mechanism you can work with

• Reframing fear through gratitude, curiosity, and humor can shift its hold over decisions

• Childhood experiences and cultural conditioning deeply influence entrepreneurial fears

• “Feel the fear and do it anyway” has limits; balance courage with caution to avoid burnout

• Regularly examine your beliefs and values to stay aligned with your growth goals

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Connect with Tracey Sundkvist:

• Book a free “Chaos to Clarity” session:  https://go.oncehub.com/ExplorewithTracey

• Follow Tracey on LinkedIn: https://www.linkedin.com/in/tracey-sundkvist/ 

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