In this heartfelt episode of BizBlend with Sana, we welcome Diane Yarborough, the founder of Castaway & Company and a culture design expert with over 20 years at Disney. From launching cruise lines and leading leadership workshops to now transforming organizations through her signature Castle Approach, Diane shares how to create intentional careers, authentic leadership, and values-driven workplace cultures.
Diane dives deep into the frameworks behind rethinking, re-recruiting, and retaining talent in a post-pandemic world. We explore how storytelling fuels leadership, why introverts deserve space at the table, and how magic can exist even in car washes and banks. Whether you're in a startup or enterprise, this episode will inspire you to lead with purpose and redesign work to be human-first.
About the Guest:
Diane Yarborough is a culture strategist and the founder of Castaway & Company, where she helps leaders and organizations build intentional cultures through leadership coaching, employee experience design, and her transformative Castle Approach to career design. A former Disney executive, Diane has helped create leadership programs, opened Disney’s Castaway Cay, and now empowers leaders to dream boldly—and act with purpose.
Key Takeaways:
- The Castle Approach helps individuals rediscover their dreams and design purposeful careers.
- Authentic leadership requires courage, consistency, and culture that supports growth.
- Rethinking, re-recruiting, and retaining talent is the new framework for employee experience.
- Introverts and quiet leaders must be intentionally engaged and empowered to thrive.
- Every organization, regardless of industry, can implement Disney-like magic through clarity, communication, and care.
Connect with Diane Yarborough:
- Website: www.castawayandcompany.com
- Castle Workshops: www.seriousdreaming.com
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