Branding in 2025: Authenticity Over Algorithms, FOMO Marketing & Legacy Building with Remso Martinez

In this sharp and compelling episode of BizBlend, host Sana dives into the real state of branding in 2025 with Remso Martinez—Veteran, Latino entrepreneur, and founder of Marketer on the Run LLC. From AI-generated content to influencer overload, Remso unpacks what branding truly means in a distracted, digital-first world. Together, they explore how companies can build brands that outlast trends, why FOMO works (but must be used responsibly), and why legacy, service, and truth must return to the heart of marketing. Whether you're a founder, marketer, or creative professional, this episode is your blueprint to shift from noise to meaning.

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About the Guest:
Remso Martinez is the founder of Marketer on the Run LLC, a veteran and Latino-owned digital agency based in Nevada. With a background in politics, storytelling, and digital strategy, he’s helped global nonprofits, political campaigns, and six-figure creators turn audiences into loyal communities. He’s also a military veteran and proud advocate for servant leadership, heritage-driven branding, and client-focused marketing.

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Key Takeaways :

1. Branding Today Isn’t Just About Visibility, It’s About Relevance. With AI tools making content accessible to all, the market is saturated with sameness. What cuts through? A clear brand story rooted in truth and customer value—not vanity metrics.

2. Don’t Make Yourself the Hero—Make Your Client the Hero. Drawing on Donald Miller’s storytelling model, Remso explains how businesses confuse buyers by centering themselves. Instead, position your brand as the guide—not the star.

3. FOMO Marketing Still Works—But Use It Ethically. From nostalgic campaigns to influencer trends, FOMO is powerful. But marketers must ask: Are we leaving people out for the right reasons—or are we playing on their insecurities?

4. Personal Brand vs. Business Brand—Know the Difference. Remso shares how separating the two helped him grow and serve more clients effectively. Your personal values matter—but your brand must solve real problems.

5. Veteran Values & Latino Roots as Brand Strength. Rather than hide his identity, Remso embraces his veteran discipline and multicultural upbringing as part of his brand’s ethos: excellence, grit, and integrity.

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Connect with the Guest:
Website: www.marketerontherun.com
LinkedIn: Remso W. Martinez

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