Book Marketing Basics for Self-Published Authors with Kirsten Marion

In this episode of BizBlend, host Sana sits down with Kirsten Marion—former CFO, author, and founder of a small publishing firm—to unpack the essentials of book marketing for self-published authors. From debunking bestseller myths to practical marketing strategies that don’t drain your wallet, Kirsten shares honest insights and lessons learned the hard way. This episode is a must-listen for first-time authors and entrepreneurs ready to publish without falling into expensive traps. Learn how to build your audience organically, use your voice effectively through podcasts and newsletters, and why your book cover is a business decision, not just a design.

About the Guest:
Kirsten Marion is a former CFO turned fiction author and publishing entrepreneur. After relocating internationally and transitioning from corporate leadership, she embraced her long-standing passion for writing. She now supports aspiring authors through her publishing work and blog, helping them navigate the often confusing self-publishing world with clarity and integrity.

Key Takeaways:

• Don’t get trapped in costly services that promise SEO or bestseller titles. Most are short-term wins.

• Start with five key tools: a blog, compelling book cover, newsletter, podcast appearances, and only then consider social media.

• Podcast interviews humanize your book and create trust.

• Building a reader community matters more than chasing metrics.

• Self-publishing no longer lacks credibility—quality is the differentiator.

Connect with Kirsten Marion:
Website & Blog: https://kirstenmarion.com/ 
She responds personally to all queries and will be sharing a new blog series for indie authors.

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